Malibash Sports & Entertainment

Getting Started in Commercial Acting: Advice from Aubrey Plane

Aubrey Plane has built an amazing career as a commercial actor, featured in high-profile campaigns for major brands including Pepsi, Netflix, and Oreos. What started as a side gig during college and real life quickly evolved into a full-time career that has allowed her to work with top directors and production companies. “Commercial acting isn’t just about selling products,” Plane often explains in her workshops. “It’s about authentic storytelling in a condensed timeframe.”

For aspiring commercial actors, Plane recommends starting with the basics: professional headshots, acting classes focused specifically on commercial techniques, and creating a simple demo reel. Plane suggests newcomers start by applying for student films, local commercials, and background work to gain on-set experience and build their resumes before approaching bigger opportunities.

Finding the right representation is crucial in commercial acting, according to Plane. “Don’t rush to sign with the first agent who shows interest,” she cautions. Instead, she recommends researching agencies that specialize in commercial work, attending industry networking events, and asking fellow actors for referrals. “The best agent-actor relationships are partnerships,” Plane emphasizes. “They should understand your unique qualities and be passionate about marketing you to the right casting directors.” She also suggests actors look for agents with strong relationships with major brands and who regularly get their clients auditions for national campaigns rather than just local spots.